Meet the Founder

Michael Sierzant

For more than 15 years, I've worked with brands ranging from startups to established consumer companies, helping them navigate Amazon and ecommerce growth.

My experience includes leadership roles with Bloomingdale's, Lord & Taylor, Kohl's, Firefly Buys, and Recom, where I worked with hundreds of brands representing more than $100 million in Amazon-driven sales.

In addition to leading Otto Brothers, I serve as Senior Director of the Advisory Board for the United Inventors Association (UIA), helping connect inventors, entrepreneurs, industry experts, and consumer brands through education, mentorship, and industry partnerships.

Today, I lead Otto Brothers with a simple philosophy:

People first. Then the product. Then the partnership.

Every business is different. My role is not to sell a one-size-fits-all solution, but to help founders make informed decisions and connect them with the right resources when needed.

  • "Michael has a rare ability to blend strategic clarity with emotional intelligence, especially in complex business environments. I’ve seen firsthand how calmly he assesses situations, brings stakeholders together, and offers thoughtful, experience-based guidance that truly moves things forward."

    —Beth Palmer MSHRM, Regional Talent Director

  • "Michael successfully managed our Amazon channel with both strategic oversight and operational discipline for many years.  Beyond execution, we regularly relied on his judgment when evaluating product changes, packaging updates, and even new product introductions"

    - David Levy, Owner, Investor, Board Member

Where to Find Us

  • Surf Expo‍ ‍
    Orlando Convention Center
    September 16 - 18th, 2026

  • DIY Con
    Fair Park Dallas
    November 6 - 8th, 2026

  • ASD Market Week‍ ‍
    Las Vegas Convention Center
    March 2 - 4th, 2027

  • NHS Concept to Commerce
    Las Vegas Convention Center
    March 9th - 10th, 2027 ‍


    On the Inventors Spotlight stage with the United Inventors Association

Judges Panel on Inventors Spotlight Stage at PGA Show

Structured Advisory Support for Consumer Brands

1. Strategic Amazon Advisory
Ongoing support to help your team make better decisions as you manage Amazon internally.
This includes performance evaluation, pricing strategy, advertising efficiency, inventory planning, and navigating marketplace complexity with clarity and confidence.

2. Amazon In-House Transition & Readiness
For brands considering bringing Amazon in-house, I guide a structured transition that evaluates your current setup, identifies risks and opportunities, and defines the right internal operating model.
This includes account structure, margin dynamics, operational readiness, and the path to internal ownership without disrupting performance.

3. Product, Channel & Go-to-Market Strategy
Independent evaluation of product positioning, assortment structure, packaging, and overall marketplace viability. This engagement supports brands considering new product introductions, channel expansion, retail alignment, or trade show participation as part of a broader go-to-market plan.

4. Curated Expert Network
When specialized expertise is needed, I bring in trusted operators across advertising, content, catalog, and operations to support specific areas of the business.

SCHEDULE A DISCOVERY CALL

Brands Supported