Meet the Founder

Michael Sierzant

My background includes leadership roles at premier national retailers including Bloomingdale’s, Lord & Taylor, and Kohl’s, as well as senior positions with best-in-class Amazon accelerators Firefly Buys and Recom. Currently, I serve as on the Advisory Council for the United Inventors Association.

Across these environments, I have helped brands launch, scale operations, and navigate increasingly competitive marketplaces.

My approach is simple: start with the people behind the business, understand the brand behind the product, and build the partnership that will drive success.

  • "Michael has a rare ability to blend strategic clarity with emotional intelligence, especially in complex business environments. I’ve seen firsthand how calmly he assesses situations, brings stakeholders together, and offers thoughtful, experience-based guidance that truly moves things forward."

    —Beth Palmer MSHRM, Regional Talent Director

  • "Michael successfully managed our Amazon channel with both strategic oversight and operational discipline for many years.  Beyond execution, we regularly relied on his judgment when evaluating product changes, packaging updates, and even new product introductions"

    - David Levy, Owner, Investor, Board Member

Where to Find Us

  • ASD Market Week
    Las Vegas Convention Center
    March 17th - 19th, 2026

    On The HUB stage, sharing practical Amazon guidance

  • NHS Concept to Commerce
    Las Vegas Convention Center
    March 31st - April 2nd, 2026

    On the Inventors Spotlight stage with the United Inventors Association 

Judges Panel on Inventors Spotlight Stage at PGA Show

Structured Advisory Support for Consumer Brands

1. Amazon In-House Transition & Readiness
For brands considering bringing Amazon in-house, I guide a structured transition that evaluates your current setup, identifies risks and opportunities, and defines the right internal operating model.
This includes account structure, margin dynamics, operational readiness, and the path to internal ownership without disrupting performance.

2. Strategic Amazon Advisory
Ongoing support to help your team make better decisions as you manage Amazon internally.
This includes performance evaluation, pricing strategy, advertising efficiency, inventory planning, and navigating marketplace complexity with clarity and confidence.

3. Product, Channel & Go-to-Market Strategy
Independent evaluation of product positioning, assortment structure, packaging, and overall marketplace viability. This engagement supports brands considering new product introductions, channel expansion, retail alignment, or trade show participation as part of a broader go-to-market plan.

4. Curated Expert Network
When specialized expertise is needed, I bring in trusted operators across advertising, content, catalog, and operations to support specific areas of the business.

Book a FREE Consultation
Book a FREE Consultation

Past Brand Partners