Meet the Founder
Michael Sierzant
My background includes leadership roles at premier national retailers including Bloomingdale’s, Lord & Taylor, and Kohl’s, as well as senior positions within best-in-class Amazon accelerators such as Firefly Buys and Recom.
Across these environments, I have helped brands navigate launches, scale operations, and adapt to increasingly competitive marketplaces.
Where to Find Us
ASD Market Week
Las Vegas Convention Center
March 17th - 19th, 2026
On The HUB stage, sharing practical Amazon guidance
NHS Concept to Commerce
Las Vegas Convention Center
March 31st - April 2nd, 2026
On the Inventors Spotlight stage with the United Inventors Association
Judges Panel on Inventors Spotlight Stage at PGA Show
Structured Advisory Support for Consumer Brands
1. Channel Evaluation & Amazon Readiness
Before entering or expanding on Amazon, brands need objective clarity. I conduct structured evaluations that examine competitive landscape, contribution margin structure, operational readiness, and long-term brand alignment.
2. Strategic Amazon Advisory
Ongoing advisory support for brands navigating performance, positioning, and marketplace complexity. This includes pricing architecture, advertising efficiency evaluation, inventory discipline, and strategic growth planning.
3. Product, Channel & Go-to-Market Strategy
Independent evaluation of product positioning, assortment structure, packaging, and overall marketplace viability. This engagement supports brands considering new product introductions, channel expansion, retail alignment, or trade show participation as part of a broader go-to-market plan.
4. Curated Partner & Supplier Introductions
When specialized execution or sourcing support is required, I facilitate curated introductions within my established network of agencies, manufacturers, logistics providers, and marketplace specialists.
